More than three-quarters of Nasty Gal’s 300 employees-a number that does not include Amoruso’s mother, who clips on a freelance basis-are women. One hallway is lined with recent magazine clippings of Amoruso from the pages of Fast Company and Entrepreneur, which makes her feel funny, but she has no choice about the clippings: Her mom gets them framed and mails them over, then bills the company for her services. Wherever Amoruso roams, there are women: women with lilac hair and slouchy blazers, women in booty shorts, women juggling Starbucks cups and greeting each other with girlfriendly hugs. “That’s an official rule.”Īmoruso is pacing the headquarters of her seven-year-old company with YSL pumps on her feet and a toy poodle named Donna Summer under one arm. There are dogs, but only cute dogs of cuddling dimensions: “We’re a dog-friendly workplace, but the dog has to be under 25 pounds,” says Nasty Gal’s 30-year-old founder and CEO, Sophia Amoruso. There are printouts of Lil’ Kim and Shelley Duvall taped to the walls. There are potted fiddle figs, Rihanna on the sound system, rainbow sprinkles in the communal fridge. Nasty Gal’s office in downtown Los Angeles is a cool girl’s fantasy of corporate life. Sophia Amoruso, photographed by Peter Hapak.
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